Retail Home Improvement
Consumer ad copy for Friend Lumber building center.
Concept 1: Free Lumber Delivery
( Image of man trying to put a stack of lumber into the trunk of his car )
FRIEND WON’T LET FRIENDS DRIVE HOME LOADED.
NO TRUCK? NO PROBLEM. If your purchase turns out to be bigger than your vehicle, we’ll bring it all right to your doorstep. However, if you want to take it away on your own, our drive-through lumberyard provides easy access to all the building materials you need. Questions on exactly what those materials might be? Our Project Pros are on-hand to give you professional advice on planning and building your project from start to finish. We do all this at no extra charge. That’s what we call the Friend Difference.
With Friend, do-it-yourself doesn’t mean you have to do-it-alone.
NO TRUCK? NO PROBLEM. If your purchase turns out to be bigger than your vehicle, we’ll bring it all right to your doorstep. However, if you want to take it away on your own, our drive-through lumberyard provides easy access to all the building materials you need. Questions on exactly what those materials might be? Our Project Pros are on-hand to give you professional advice on planning and building your project from start to finish. We do all this at no extra charge. That’s what we call the Friend Difference.
With Friend, do-it-yourself doesn’t mean you have to do-it-alone.
Concept 2: Deck Design Services
(Image of retro style human pyramid)
(Image of retro style human pyramid)
FRIEND WON’T LET FRIENDS BUILD A DECK WITHOUT PROPER SUPPORT.
NO CLUE? NO PROBLEM. Sometimes the hardest part of a project is deciding where to begin. At Friend our Project Pros are on-hand to give you professional advice on planning and building from start to finish. Our drive-through lumberyards provide easy access to all the materials you need, as well as the answers to any questions you may have. And if you’ve bought more than your vehicle can hold, we deliver it right to your doorstep. All this at no extra charge. That’s what we call the Friend Difference.
With Friend, do-it-yourself doesn’t mean you have to do-it-alone.
NO CLUE? NO PROBLEM. Sometimes the hardest part of a project is deciding where to begin. At Friend our Project Pros are on-hand to give you professional advice on planning and building from start to finish. Our drive-through lumberyards provide easy access to all the materials you need, as well as the answers to any questions you may have. And if you’ve bought more than your vehicle can hold, we deliver it right to your doorstep. All this at no extra charge. That’s what we call the Friend Difference.
With Friend, do-it-yourself doesn’t mean you have to do-it-alone.
Concept 3: Kitchen Design Services
(Image of chef with pan on stove ablaze)
FRIEND WON’T LET FRIENDS GET BURNED IN THE KITCHEN.
NO EXPERIENCE? NO PROBLEM. Our dedicated design professionals are on-hand to help you plan out your new kitchen or bath from start to finish. And we carry all the best-quality brands like with competitive pricing that won’t strain your wallet. Design services include computer imaging, as well as house calls, while working with you to design the room of your dreams. We do all this at no extra charge. That’s what we call the Friend Difference.
With Friend, do-it-yourself doesn’t mean you have to do-it-alone.
Concept 4: Benjamin Moore exclusive vendor
(Exterior house painting image)
FRIEND OFFERS FRIENDS A LITTLE SOMETHING MOORE.
NO PAINT? NO PROBLEM. At Friend, we now carry a full line of Benjamin Moore paints, so whatever your project, indoors or out, we’ve got what you need. In addition, you’ll get $3.00 OFF EVERY GALLON OF PAINT YOU BUY! Our Project Pro experts are on-hand to offer help or advice and make sure you have all the supplies you need to get your project done effectively and efficiently. If your supplies are more than you can take home on your own we offer FREE DELIVERY. We do all this at no extra charge. That’s what we call the Friend Difference.
With Friend,do-it-yourself doesn’t mean you have to do-it-alone.
(Image of chef with pan on stove ablaze)
FRIEND WON’T LET FRIENDS GET BURNED IN THE KITCHEN.
NO EXPERIENCE? NO PROBLEM. Our dedicated design professionals are on-hand to help you plan out your new kitchen or bath from start to finish. And we carry all the best-quality brands like with competitive pricing that won’t strain your wallet. Design services include computer imaging, as well as house calls, while working with you to design the room of your dreams. We do all this at no extra charge. That’s what we call the Friend Difference.
With Friend, do-it-yourself doesn’t mean you have to do-it-alone.
Concept 4: Benjamin Moore exclusive vendor
(Exterior house painting image)
FRIEND OFFERS FRIENDS A LITTLE SOMETHING MOORE.
NO PAINT? NO PROBLEM. At Friend, we now carry a full line of Benjamin Moore paints, so whatever your project, indoors or out, we’ve got what you need. In addition, you’ll get $3.00 OFF EVERY GALLON OF PAINT YOU BUY! Our Project Pro experts are on-hand to offer help or advice and make sure you have all the supplies you need to get your project done effectively and efficiently. If your supplies are more than you can take home on your own we offer FREE DELIVERY. We do all this at no extra charge. That’s what we call the Friend Difference.
With Friend,do-it-yourself doesn’t mean you have to do-it-alone.
Consumer Ad Series #2
Head:
Friend Difference #20
Head:
Friend Difference #20
Expert Knowledge
Body:
Body:
The kitchen you’ve been dreaming of without the nightmares. Our Project Pros are armed with the knowledge and experience necessary to advise and support you throughout your kitchen renovations. No sleepless nights worrying—our recipe for success consists of name brands, competitive pricing and one-on-one, hassle-free service. Come in and meet our helpful staff and see our newly designed showrooms with an extensive selection of quality kitchens featuring Dynasty,Omega, and Schrock. Come experience the Friend Difference for yourself.
Head:
Friend Difference #5
Competitive Prices
Body:
Body:
You can’t put a price on your dreams. At Friend we know how to give you the kitchen you want within the budget you can afford. We carry an extensive selection of quality kitchens—featuring Dynasty,Omega, and Schrock—all competitively priced with the larger warehouse stores. What we won’t give you is impersonal service or aimless wandering through overwhelming aisles. Quality, value and a design staff to help you put your new kitchen together, now that’s a dream come true. Come experience the Friend Difference for yourself.
Head:
Friend Difference #10
Timeless Decks
Body:
Body:
Timeless memories. Long summer evenings relaxing on the deck with family and friends gathered around, these are what memories are made of. At Friend we can help you build a deck that will keep building memories year after year. Our selection of premium deck lumber, (including Trex®, Weather-Best®, Pressure Treated and Mahogany), the start-to-finish planning and building advice of our Project Pros, and our drive-through lumberyards make buying a deck at Friend stand apart from our larger competitors and keep our customers returning time and time again. Come experience the Friend Difference for yourself.