Resume
Cynthia Jennings cjennings@thotprocess.com 978.852.7170
Detail-oriented, versatile Creative Director, bringing thought leadership, effective communication style and collaborative management capabilities to the table. Responsive to clients’ objectives in developing creative and strategic action initiatives that achieve desired results.
Proficiencies
• Translation of business and brand goals into innovative, meaningful, online and offline experiences
• Presentations to clients that communicate how visual elements achieve brand/marketing goals
• Conceptual ideation, visual storytelling and compelling copywriting
• Usage of current design industry programs (CS, MS Office, Keynote, Project Management) with extensive production knowledge
• Awareness of Interactive Design principles/best practices (IA/UI/UX)
• Creation of wireframes and high fidelity prototypes that translate seamlessly to web development phase
• Project management that adheres to budgetary constraints and timely deadlines
• Insightful direction, management and mentoring of multi-disciplinary creative teams
• Presentations to clients that communicate how visual elements achieve brand/marketing goals
• Conceptual ideation, visual storytelling and compelling copywriting
• Usage of current design industry programs (CS, MS Office, Keynote, Project Management) with extensive production knowledge
• Awareness of Interactive Design principles/best practices (IA/UI/UX)
• Creation of wireframes and high fidelity prototypes that translate seamlessly to web development phase
• Project management that adheres to budgetary constraints and timely deadlines
• Insightful direction, management and mentoring of multi-disciplinary creative teams
Work Experience
THOTprocess Creative Director/Principal
Working with clients of varying sizes from diverse business sectors, on project-by-project basis, as outsourced marketing department
or on-site creative consultant. Despite the wide range and diversity of this client base one thing remains constant – A focused ability to develop and execute effective solutions that help each individual client achieve specific marketing objectives and build brand loyalty.
Grounded marketing strategy. Innovative thinking. Creative execution. Achievable goals.
• Brand & Identity Development
• Web Design & Development
• Art & Creative Direction for
• Copywriting & Marketing Strategy
• Packaging Design/POS Displays
• Environmental & Trade Show Design
or on-site creative consultant. Despite the wide range and diversity of this client base one thing remains constant – A focused ability to develop and execute effective solutions that help each individual client achieve specific marketing objectives and build brand loyalty.
Grounded marketing strategy. Innovative thinking. Creative execution. Achievable goals.
• Brand & Identity Development
• Web Design & Development
• Art & Creative Direction for
• Copywriting & Marketing Strategy
• Packaging Design/POS Displays
• Environmental & Trade Show Design
Primary Design Co-Creative Director
Primary Design is a full-service firm, firmly seated in nation-wide luxury apartment development/redevelopment space.
Responsibilities included:
• Supervision and Management of 6-8 digital and brand creatives
• Development of: Marketing Strategy, Print/Digital (SEO) Copy, Environmental, Visual, & Digital Design Concepts,
Company Improvement Initiatives
Responsibilities included:
• Supervision and Management of 6-8 digital and brand creatives
• Development of: Marketing Strategy, Print/Digital (SEO) Copy, Environmental, Visual, & Digital Design Concepts,
Company Improvement Initiatives
THINKcollaborative Creative Director/Partner
• Co-founded agency with unique collaborative business model
• Creative visual and copy lead on all integrated marketing/communications programs
• Ensure deliverables fulfill and enhance business objectives
• Direct/manage multi-disciplinary creative team members
• Develop, maintain and refine agency’s vision and brand direction within the industry and
consistently demonstrate agency’s commitment-to-excellence
HIGHLIGHT: Re-branding of Pinnacle Tower Company to Global Signal
• Name Development and Corporate Brand Introduction Internally and Externally.
• Multi-channel marketing for both B2B and Consumers.
• Within 3 years this once Chapter 11 Corporation rose to #2 in the industry and was acquired for $5.8 billion.
• Creative visual and copy lead on all integrated marketing/communications programs
• Ensure deliverables fulfill and enhance business objectives
• Direct/manage multi-disciplinary creative team members
• Develop, maintain and refine agency’s vision and brand direction within the industry and
consistently demonstrate agency’s commitment-to-excellence
HIGHLIGHT: Re-branding of Pinnacle Tower Company to Global Signal
• Name Development and Corporate Brand Introduction Internally and Externally.
• Multi-channel marketing for both B2B and Consumers.
• Within 3 years this once Chapter 11 Corporation rose to #2 in the industry and was acquired for $5.8 billion.
Kaminsky Strategik Design Associate Creative Director
• Creation of unique communications materials with focused strategic business objectives
• Supervision and mentoring of design team
• Involvement in agency structure development—new hires, procedures and policies
• Maintained schedules and budgets for accounts ranging from $5.000 to $500,000
HIGHLIGHT: Redefined brand for Dyeables, Inc., a Special Occasion footwear company
• Revitalized tired and staid consumer perception
• Multi-channel marketing for both B2B and Consumers
• Elevated consumer brand perception to the level of the most competitive industry brands
• Supervision and mentoring of design team
• Involvement in agency structure development—new hires, procedures and policies
• Maintained schedules and budgets for accounts ranging from $5.000 to $500,000
HIGHLIGHT: Redefined brand for Dyeables, Inc., a Special Occasion footwear company
• Revitalized tired and staid consumer perception
• Multi-channel marketing for both B2B and Consumers
• Elevated consumer brand perception to the level of the most competitive industry brands
Education
Massachusetts College Of Art And Design (MassArt)
BFA
Boston, Massachusetts, United States
BFA
Boston, Massachusetts, United States
Industry Experience
Retail, B2B, and B2Consumer; Financial Services, Housing & Real Estate, Nonprofit Organizations, Insurance, Banking, Pharmaceuticals, Hospitals & Health Care, Technology, Legal & Professional Services, Childcare & Early Childhood Development, Social Responsibility & Advocacy, Apparel & Footwear, Transportation, Energy, Telecom Services & Equipment, Educational Institutions, Printing & Publishing, Conventions & Tradeshow Facilities, Facilities Management, Life Sciences